Mark J. Daniels is a member and Senior Advisor for Brookwood and the Chief Strategy Officer for Yesway. Mr. Daniels is also a member of Brookwood’s Executive and Investment Committees. In his capacity as Senior Advisor, Mr. Daniels advises senior management regarding the identification and evaluation, of strategies and specific opportunities for investment.
Mr. Daniels was the founder and Chief Executive Officer of Digital Field Theory, an international software company specializing in the applied numerical simulations of sports. In addition to designing and developing several key aspects of the software from inception to final release, he directed all aspects of the company’s organization, development, and administration; secured two rounds of private funding; achieved over 50% market share in the industry; and oversaw a team of almost 200 full-time employees, part-time employees, and volunteers. Prior to joining Brookwood, Mr. Daniels was a senior operations consultant with Stroud Consulting, where his work leading client teams to drive process improvements resulted in millions of dollars in annual savings. At Stroud, he worked extensively for a multi-national oil producer, exporter, and retailer and a major food-service processer and manufacturer, where his specific areas of expertise were in the consolidation and roll-up of facilities, network optimization, capital-free cost reduction, and the optimization of capital projects. Mr. Daniels serves as Secretary of the Board of The Princeton Tiger, Inc. Mr. Daniels remains the Chairman of the Board of Digital Field Theory and serves on numerous executive and advisory boards.
Mr. Daniels is magna cum laude graduate of Princeton University, and he received his Master’s degree in Mechanical and Aerospace Engineering at Princeton, where he graduated with the highest grade point average and academic standing across all programs.