Mr. Samaha’s primary responsibility is to lead the development of Yesway’s convenience store brand across all channels, including the development of digital and social media marketing strategies and working collaboratively with third party agencies and vendors to create targeted advertising campaigns.
Prior to joining Yesway, Mr. Samaha was the Chief Creative Officer and Founder of Blue Coda where he created and built Blue Coda’s corporate brand and vision and led the firm’s project management teams. Also in his tenure at this position, Mr. Samaha managed and led all creative staff operations and successfully translated and represented client brands in the digital space. Mr. Samaha began his career at Vignette Corporation with the Advanced Business Analytics Group where his team developed web-based financial services tools.
Mr. Samaha is a graduate of Tufts University. He is also a member of MITX, The Ad Club, the Cambridge Chamber of Commerce, the American Marketing Association Boston Chapter and the Boston Interactive Media Association (BIMA).