Darrin Samaha is a Vice President and Brand Manager for Yesway. His primary responsibility is to lead the development of Yesway’s convenience store brand across all channels, including the development of digital and social media marketing strategies and working collaboratively with third party agencies and vendors to create targeted advertising campaigns.
Prior to joining Yesway, Darrin was the Chief Creative Officer and founder of Blue Coda where he created and built Blue Coda’s corporate brand and vision and led the firm’s project management teams. Also in his tenure at this position, Darrin managed and led all creative staff operations and successfully translated and represented client brands in the digital space. Darrin began his career at Vignette Corporation with the Advanced Business Analytics Group where his team developed web-based financial services tools. He is also a member of MITX, The Ad Club, the Cambridge Chamber of Commerce, the American Marketing Association Boston Chapter and the Boston Interactive Media Association (BIMA).
Darrin is a graduate of Tufts University