FOR IMMEDIATE RELEASE
Contact: Erin Vadala, Warner Communications; 978-468-3076, firstname.lastname@example.org
Join Yesway November 11th and 12th for great specials, giveaways, and free coffee!
(Ottumwa, IA) – November 10, 2016 – Convenience store chain Yesway today announced the grand opening of four Ottumwa, Iowa, and one Centerville, Iowa, stores. Yesway now offers an enhanced shopping experience, neighborly customer service, and competitively priced gas at its new stores, which feature new and upgraded facilities both inside and out.
A grand opening event will be held in celebration on Friday, November 11th from 4:00 p.m. – 6:00 p.m. and on Saturday, November 12th from 11:00 a.m. – 1:00 p.m. at Yesway’s 2508 North Court Street location in Ottumwa, with local radio stations New Country 104.3 KRKN-FM and TOM-FM 97.7 broadcasting live each day respectively. The event will also mark the kick-off of a month-long fundraiser benefiting Reading Buddies, a new volunteer program from the United Way of Wapello County (UWWC) in partnership with the Ottumwa Community Schools, that focuses on improving reading skills for 2nd and 3rd grade students. Reading Buddy volunteers will meet one-on-one with a student to read together before or after school in order to help develop and improve their literacy skills. Throughout the fundraiser, 5 cents from every cup of coffee purchased at Yesway’s Ottumwa and Centerville stores will be donated directly to the organization.
To kick off the celebration, Yesway will hold a ribbon cutting on Friday, November 11th from 2:30 p.m. – 3:00 p.m., which is open to the public. Local residents will join Yesway at the ceremony including Ottumwa community members, local dignitaries, representatives from Reading Buddies and the United Way of Wapello County, as well as Yesway team members and executives. Blaire Siems, Executive Director, and Ali Wilson, Volunteer Engagement Director for the UWWC, will also be on-hand for the ceremony as Yesway begins its month-long fundraiser for the organization.
Grand opening attendees will enjoy free coffee and food, Yesway giveaways and freebies, special deals, and have a chance to win exciting prizes. Ottumwa residents are also encouraged to join Yesway’s social media community on Facebook and Twitter and share their photos from the event.
Brian Trout, Yesway’s Senior Vice President of Operations, said that the grand opening marks an exciting time for Yesway and for the area. “We envision this as the start of a long-standing partnership with the citizens of Ottumwa, and we look forward to delivering terrific customer service to everyone who visits our stores. We promise to serve quality food, good coffee and competitively priced fuel, and to make life easier and each day a bit more pleasant for the people in the community.”
Yesway’s Chairman and Chief Executive Officer, Thomas Nicholas Trkla, further explained Yesway’s mission: “We pledge to make a difference in the community, and we plan to support local citizens and organizations who do the same,” he said. “That goes beyond serving fresh coffee or making sure the stores are clean and well-stocked. We recognize and actively support local charities, civic organizations, first responders and those who serve or have served in the military – those who make a difference in the lives of others, and who go above and beyond while asking nothing in return. That’s why we’ll be donating 5 cents from every cup of Yesway coffee sold over the next month to the Reading Buddies program in Ottumwa. We value their volunteers’ commitment and dedication to supporting Ottumwa’s youngest readers.”
Editor Note: Media are invited to attend and cover Yesway’s Ottumwa grand opening events. To confirm attendance, or to arrange interviews with Yesway executives, please contact Erin Vadala of Warner Communications at email@example.com or 978-468-3076.
High-resolutions images and graphics are available upon request.
About Yesway – BW Gas & Convenience, d/b/a Yesway, is headquartered in Des Moines, Iowa. Yesway plans to acquire, improve and rebrand 600 convenience stores in selected regions of the United States over the next several years. For more information on Yesway, please visit the company’s website at www.yesway.com, and connect on Facebook and Twitter.