FOR IMMEDIATE RELEASE
Contact: Erin Vadala, Warner Communications; 978-468-3076, email@example.com
Join Yesway November 4th and 5th for great specials, giveaways, and free coffee!
(Mason City, IA) – November 3, 2016 – Convenience store chain Yesway today announced the grand opening of its six Mason City, Iowa stores. Featuring new and upgraded store facilities both inside and out, Yesway now offers an enhanced shopping experience, neighborly customer service, and competitively priced gas.
A grand opening event will be held in celebration on Friday, November 4th from 4:00 p.m. – 6:00 p.m. and on Saturday, November 5th from 11:00 a.m. – 1:00 p.m. at Yesway’s 1920 South Federal Avenue location, with local radio stations Star 106.1 KLSS-FM and 93.9 KIA-FM broadcasting live each day respectively. The event will also mark the kick-off of a month-long fundraiser benefiting The North Iowa CERT and Teen CERT Teams, an organization that strives to help and assist first responders in the event of a disaster or community crisis. Throughout the fundraiser, 5 cents from every cup of coffee purchased at Yesway’s Mason City stores will be donated directly to the organization.
The event will feature a ribbon-cutting ceremony on Friday, November 4th from 2:30 – 3:00 p.m., which is open to the public. A number of residents will be in attendance, including Mason City community members, local dignitaries, members of the Chamber of Commerce, as well as Yesway team members and executives. Carl Hutchinson, President of the North Iowa CERT Team, will also be on-hand for the ceremony as Yesway begins its month-long fundraiser for the organization. Attendees of the grand opening celebration will enjoy free coffee and food, Yesway giveaways and freebies, special deals, and have a chance to win exciting prizes. Mason City residents are also encouraged to join Yesway’s social media community on Facebook and Twitter and share their photos from the event.
Brian Trout, Yesway’s Senior Vice President of Operations, said that the grand opening marks an exciting time for Yesway and for the community. “We see this as the beginning of a very strong partnership with the citizens of Mason City. Our goal is to provide everyone with a terrific shopping experience. We look forward to serving quality food, good coffee and reliable fuel, and to making life easier and each day a bit more pleasant for the Mason City community. That’s our promise to all of our customers.”
“We strive to play a vital role in the communities we serve – one that goes beyond bringing you that great cup of coffee or ensuring our shelves are always stocked,” said Thomas Nicholas Trkla, Yesway’s Chairman and Chief Executive Officer. “That’s why at Yesway, we recognize and actively support local charities, civic organizations, first responders and those who serve or have served in the military, and those folks who make a difference in the lives of others; those organizations and individuals who spend their free time striving to help their fellow citizens and communities, who go above and beyond, while asking nothing in return. That’s why we’ll be donating 5 cents from every cup of Yesway coffee sold over the next month to the North Iowa CERT and Teen CERT Teams. Their selflessness and commitment to supporting the Mason City community are values that we at Yesway support fully and hope to emulate.”
Editor Note: Media are invited to attend and cover Yesway’s Mason City grand opening events. To confirm attendance, or to arrange interviews with Yesway executives, please contact Erin Vadala of Warner Communications at firstname.lastname@example.org or 978-468-3076.
High-resolutions images and graphics are available upon request.
About Yesway – BW Gas & Convenience, d/b/a Yesway, is headquartered in Des Moines, Iowa. Yesway plans to acquire, improve and rebrand 600 convenience stores in selected regions of the United States over the next several years. For more information on Yesway, please visit the company’s website at www.yesway.com, and connect on Facebook and Twitter.